As more people use the internet for paying bills, homework, and shopping, some may wonder why people still shop in stores. This, coupled with the popularity of mobile apps most items can now be purchased with a click of a button.
The convenience of online shopping may appeal to many, but there are still good reasons why people opt to shop in-stores.
1. Touch and Feel. Many would rather touch the item they are buying. Looking at a product in person allows you to tell the quality of the product right away.
2. Open item discounts. Retailers would further reduce the price of a returned open-item. This type of item cannot be found online. However, overstock items can easily be sold online.
3. Shopping is a social event. shopping can be a social event especially for women and families. Going out for a few hours to shop is a great way to spend time with girlfriends. In addition, families can shop together and squeeze in some family time with the kids.
4. No shipping fees. There are still many online stores who charge shipping fees. A product online may be listed at a cheaper price, but end up costing the same or more once shipping cost is added.
One thing to keep in mind is that more online stores do offer free shipping promotions like free shipping on orders $50 over. There are also times that shipping is free depending on the online store you are buying from.
This article does not suggest that shopping in-store is better than online shopping. Both have their own pros and cons and it is up to the consumer to decide which one works best for them.